Unlocking the potential of franchising in Nigeria: a snapshot of the market place participants

Franchising is one of the most successful business models in the world, aiding business growth, enhancing the transfer of skills and improving income and living standards. This business model has great market potential in Nigeria and, in May 2017, Policy Development Facility Phase II and Franchise Business Development Services brought together key stakeholders to explore the untapped potential of franchising in Nigeria, examine the challenges and offer solutions to tackle them. The event featured a ‘market place’ where existing franchisers showcased their franchise business modules to potential franchisees and other participants. This report describes each of the businesses featured in the market place.